Shawn Doyle

Professional Background

Shawn Doyle has dedicated more than 25 years to training sales professionals at every level. Throughout his career, he has delivered comprehensive training and coaching to thousands of sales representatives, sales managers, and marketing managers across North America, Europe, and Asia, spanning numerous industries.

Before focusing his career on training and coaching, Shawn was an elite sales professional within the Computer and High-Tech sectors. He held several positions at companies including Apple Federal, IBM-Systems Integration, Securant Technologies, and Onyx CRM Software. Notably, Shawn played a pivotal role in helping two different organizations go public during the DotCom boom.

Industry Experience

Since transitioning from direct sales, Shawn has primarily worked with companies in the building, construction, and manufacturing industries. His expertise lies in applying core and fundamental selling skills to distributors and contractors, consistently delivering significant value to the organizations and individuals he supports.

Training Approach

Shawn's approach to sales training is not confined to a single methodology or sales system. Instead, he integrates proven best practices, creating a powerful and effective combination that delivers outstanding results. His training and coaching are centered on Sales Engagement, which encompasses key areas such as negotiation, discovery, sales presentation, persuasion and influence, overcoming objections, and leveraging buyer engagement to close profitable business.

Partnership with GAF

Since 2010, Shawn has been actively involved with GAF, contributing to a wide range of initiatives and programs both internally within GAF and externally to contractors and distributors. He was a member of the core team that developed the original EVS program and served as the first EVS speaker for GAF.

Joseph Hughes

Visionary of Contractor Dynamics

Most people have a feeling they can Be, Do, and Have more if they could just get out of their own way and break through their personal and professional ceilings. I am passionate about helping people unlock new levels of belief in themselves, so they can become who they know they are capable of becoming, in order to achieve what they want to achieve.

After growing up as a sixth generation family member of my family’s construction and real estate business, I founded Contractor Dynamics in 2013 to help contracting companies leverage marketing to transform and grow.

Today, I have the honor of leading an awesome team at Contractor Dynamics, a marketing training & coaching company dedicated to the roofing industry. I am a regular speaker and educator for roofing brands throughout North America, including: Beacon, GAF, CertainTeed, Atlas Roofing, CompanyCam, Roofle, and many more.

I enjoy working out daily, running, being a travel soccer dad, and experiential traveling with my family.

I live at the Jersey Shore with my beautiful wife Alyssa and dynamic children Hunter and Serafina. People tell me that my superpower is consistency. So don’t challenge me to anything that involves being consistent over a period of time 😉

Christopher Scoville

Founder and CEO of Improvifi and Purple Apple Loans

Christopher Scoville is the founder and CEO of Improvifi and Purple Apple Loans, companies dedicated to providing tailored financing solutions for the home improvement and commercial industry. With a deep understanding of contractors' unique challenges, Scoville established Improvifi to offer lending, training, and support services that empower contractors to grow their businesses. Building on this foundation, he launched Purple Apple Loans to deliver innovative financing options that challenge traditional lending models, embodying the philosophy of "lending different." Scoville's commitment to reimagining contractor financing reflects his broader mission to support and transform the home services and commercial lending sector.

Mike Goldenstein

Chief Revenue Officer

Mike Goldenstein is a prominent figure in the roofing industry with over 30 years of experience spanning hands-on installation, company ownership, and sales leadership roles. He currently serves as the Chief Revenue Officer and Court Jester at ROOFLE, a technology company that empowers roofing companies to provide instant roofing estimates on their websites.  His primary role is to serve as a creative liaison between sales, marketing, customer success, and product teams to drive consistent and predictable revenue growth.

Before joining ROOFLE, Mike spent 12 years at GAF, the world’s largest roofing manufacturer, where he trained contractors nationwide on storm restoration and code compliance.  This experience grew a robust network of strategic relationships.  He travels extensively for speaking and teaching opportunities that help drive adoption of the Roof Quote Pro platform and the emerging category of e-commerce in the roofing industry.

Amy Leslie

CEO, Perspective Consulting

Amy Leslie is CEO of Perspective Consulting, a talent optimization firm, and a Premier Certified Partner of the Predictive Index.  Amy has 2 decades of experience building, leading and turning around teams inside environments ranging from start-ups to Fortune 100 companies.  She has run business units with P&L responsibility.

Amy and her team help build great organizational cultures and inspiring leaders.  She believes organizations who are intentional and strategic in the way they build teams, hire people, and lead them are more successful at achieving their goals and have happier humans at work!

Mike Goldenstein

Chief Revenue Officer

Mike Goldenstein is a prominent figure in the roofing industry with over 30 years of experience spanning hands-on installation, company ownership, and sales leadership roles. He currently serves as the Chief Revenue Officer and Court Jester at ROOFLE, a technology company that empowers roofing companies to provide instant roofing estimates on their websites.  His primary role is to serve as a creative liaison between sales, marketing, customer success, and product teams to drive consistent and predictable revenue growth.

Before joining ROOFLE, Mike spent 12 years at GAF, the world’s largest roofing manufacturer, where he trained contractors nationwide on storm restoration and code compliance.  This experience grew a robust network of strategic relationships.  He travels extensively for speaking and teaching opportunities that help drive adoption of the Roof Quote Pro platform and the emerging category of e-commerce in the roofing industry.

Shawn Doyle

Professional Background

Shawn Doyle has dedicated more than 25 years to training sales professionals at every level. Throughout his career, he has delivered comprehensive training and coaching to thousands of sales representatives, sales managers, and marketing managers across North America, Europe, and Asia, spanning numerous industries.

Before focusing his career on training and coaching, Shawn was an elite sales professional within the Computer and High-Tech sectors. He held several positions at companies including Apple Federal, IBM-Systems Integration, Securant Technologies, and Onyx CRM Software. Notably, Shawn played a pivotal role in helping two different organizations go public during the DotCom boom.

Industry Experience

Since transitioning from direct sales, Shawn has primarily worked with companies in the building, construction, and manufacturing industries. His expertise lies in applying core and fundamental selling skills to distributors and contractors, consistently delivering significant value to the organizations and individuals he supports.

Training Approach

Shawn's approach to sales training is not confined to a single methodology or sales system. Instead, he integrates proven best practices, creating a powerful and effective combination that delivers outstanding results. His training and coaching are centered on Sales Engagement, which encompasses key areas such as negotiation, discovery, sales presentation, persuasion and influence, overcoming objections, and leveraging buyer engagement to close profitable business.

Partnership with GAF

Since 2010, Shawn has been actively involved with GAF, contributing to a wide range of initiatives and programs both internally within GAF and externally to contractors and distributors. He was a member of the core team that developed the original EVS program and served as the first EVS speaker for GAF.